On March 6, Ascott Capital Platform is accelerating its global expansion, with its latest strategic goal to attract 3 million members by the end of 2025 and establish regional operation centers in Southeast Asia, the Middle East, and Latin America to deepen its global market presence. This plan not only boosts the platform's penetration in international markets but also provides more competitive accommodation solutions for global travelers and hoteliers.
Since its establishment in 2021, Ascott Capital has quickly emerged as a key innovator in the global accommodation booking sector through its unique business model and strong marketing strategies. Platform members only need to prepay a certain amount to secure hotel rooms listed on the platform, thus enjoying discounted prices. Data shows that with this win-win model, the platform's member repurchase rate reached 78% in 2024, driving an overall GMV growth of 147% year-on-year, and the member fund pool size exceeded 1.2 billion USD.
Ascott Capital has recently reached strategic cooperation intentions with several platforms and plans to leverage partners' resources and technological advantages to further enhance market coverage. By 2025, the company will establish regional operation centers in Southeast Asia, the Middle East, and Latin America to better meet local market demands and optimize the supply chain of hotel rooms. According to the strategic plan, the platform aims to cover 50 countries by 2027, with a room supply scale exceeding 500,000 rooms, offering a more diverse range of accommodation choices for global users.
In terms of marketing, Ascott Capital actively participates in global industry exhibitions, builds connections with hoteliers, travel agencies, and investors, and attracts potential users through various channels such as social media and online advertising. As the platform's visibility continues to rise, its global user base is also growing steadily. In addition, Ascott Capital uses precision marketing strategies to provide personalized room recommendations based on market demand and user preferences in different regions, further increasing user stickiness.
In terms of its business model, Ascott Capital has built a sustainable ecosystem through the "funds - room supply - revenue" triangular cycle mechanism. The prepayments formed by the member fund pool provide financial support for the group to sign long-term exclusive agreements with hotels, ensuring the stability of room supply. Stable room supply, in turn, attracts more channel partners, improving the platform's traffic and room turnover rate. This efficient transaction model not only enhances the user experience but also strengthens the platform's profitability.
Ascott Capital plans to further enhance the application of AI technology, improving the platform's intelligence to provide more precise room recommendations for members. The group will also explore deep cooperation with local hotels, travel agencies, and other travel service providers to create a more complete accommodation ecosystem. Looking to the future, Ascott Capital's global expansion strategy will not only bring continued growth to the company but also further drive innovation and transformation in the accommodation industry.
Company Name: Ascott Capital
Website: https://ascobook.top/
Region: New York, USA