In a move that mirrors the energy of British Columbia’s vibrant boating scene, WBL Marine BC, a well-known boating company, is now BC Boat Lift & Dock, marking a fresh era in top-tier dock and lift services. The rebrand reflects more than just a name change as it represents a bold shift in identity designed to reinforce the company’s dedication to the province’s thriving waterfront lifestyle. With a renewed focus on service and regional connection, the company is doubling down on its mission to deliver high-performance boat lifts, dock lifts, and docks engineered for the unique challenges of BC’s lakes and coastal properties.
“This rebrand isn’t just cosmetic—it’s a complete realignment with who we serve and where we operate,” said owner Patrick Mason. “As BC Boat Lift & Dock, our identity now reflects both our regional roots and our dedication to the BC boating and lake communities.”
That renewed focus is clearly visible in its product range, which is carefully curated to adapt to British Columbia’s diverse waterfront conditions. Each system is selected for its durability, usability, and protective performance, helping clients maximize their time on the water with confidence and ease.
BC Boat Lift & Dock’s full lineup includes an elite selection of Sunstream boat lifts, such as the Sunlift X, FloatLift, Helix-P, Sunlift Mini, and SunPort 2. Each of these boat lifts are engineered for smooth, reliable operation and optimal watercraft protection. The company’s offerings also feature advanced Floe boat lifts, including the Vertical Screw Drive (VSD) Lifts. These are prized for their mechanical precision. It also offers Pivot Lifts for PWC, valued for their maneuverability and compact design. On the dockside, customers can choose from Roll-In Docks, Floating Docks, and Sectional Docks by Floe. They are designed for adaptability, durability, and a clean, streamlined aesthetic that complements any shoreline.
Building on that premium product lineup is a customer experience shaped by decades of hands-on expertise. Whether outfitting a private lakefront cabin or configuring a full marine setup, this shop tailors its recommendations to meet each client's property type and usage goals. It also highly considers the environmental conditions. The team thus takes pride in delivering personalized recommendations and responsive support, ensuring every dock or lift system is as practical as it is dependable.
That client-focused approach also extends to its online presence. The company’s website reflects its goal of simplifying the buying journey with clear, accessible information on product features, compatibility, and care. Visitors can browse detailed breakdowns of available boat lifts, dock lifts, and docks, gain insights on what works best in BC’s variable waterfront conditions, and request tailored recommendations.
The rebranding also marks a strategic evolution for its deeper community integration. By shedding its former name in favor of a more regionally resonant identity, BC Boat Lift & Dock strengthens its role as a trusted partner to waterfront property owners across the province. This move underscores the company's long-standing mission, that is, to elevate the boating experience through trusted products, local knowledge, and customer-first service.
To learn more about BC Boat Lift & Dock’s premium products and services, visit https://bcboatliftanddock.com.
About BC Boat Lift & Dock
BC Boat Lift & Dock is a trusted provider of boat lifts, dock lifts, and docks, dedicated to delivering premium waterfront solutions to boating enthusiasts. With over 20 years of experience, the company offers a comprehensive range of products and services, empowering clients to enhance their waterfront experiences. Based in Sicamous, BC, BC Boat Lift & Dock serves the British Columbia region, maintaining a strong commitment to professionalism, customer satisfaction, and stress-free marine solutions.
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Media Contact
BC Boat Lift & Dock
Address: 810 Riverside Ave, Sicamous, BC V0E 2V1
Phone: (250) 241-5438
Website: https://bcboatliftanddock.com
newsroom: news.38digitalmarket.com
Source: 38 Digital Market News
Release ID: 1401610