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Nature's Sunshine (NATR) Shares Skyrocket, What You Need To Know

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What Happened?

Shares of wellness products company Nature’s Sunshine (NASDAQ:NATR) jumped 11.5% in the afternoon session after the stock's positive momentum continued as the company reported strong third-quarter 2025 results that beat Wall Street's expectations and raised its full-year guidance.

The wellness products company announced that its sales increased 12% year-over-year to $128.3 million, which topped analyst estimates. Profitability also saw a significant boost, with adjusted earnings of $0.36 per share, more than double the forecast of $0.16. Additionally, tight cost controls and strong product demand helped adjusted EBITDA climb 42% to $15.2 million. In light of these positive results, Nature's Sunshine lifted its full-year 2025 forecast for sales to a range of $476 million to $480 million and for adjusted EBITDA to between $47 million and $49 million, signaling confidence in its continued business momentum.

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What Is The Market Telling Us

Nature's Sunshine’s shares are somewhat volatile and have had 10 moves greater than 5% over the last year. But moves this big are rare even for Nature's Sunshine and indicate this news significantly impacted the market’s perception of the business.

The previous big move we wrote about was 3 days ago when the stock gained 26.3% on the news that the company reported strong third-quarter 2025 results that beat Wall Street's expectations and raised its full-year guidance. The wellness products company announced that its sales increased 12% year-over-year to $128.3 million, topping analyst estimates. Profitability also saw a significant boost, with adjusted earnings of $0.36 per share, more than double Wall Street's forecast of $0.16. The company's operational efficiency improved, with its operating margin expanding to 7% from 4.6% in the same quarter last year. In light of these positive results, Nature's Sunshine lifted its full-year 2025 forecast for both sales and adjusted EBITDA, signaling confidence in its continued business momentum.

Nature's Sunshine is up 37.4% since the beginning of the year, and at $20 per share, has set a new 52-week high. Investors who bought $1,000 worth of Nature's Sunshine’s shares 5 years ago would now be looking at an investment worth $1,812.

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