What Happened?
Shares of coffee chain Dutch Bros (NYSE:BROS) jumped 2.9% in the morning session after RBC Capital raised its price target on the stock to $80 from $75, while maintaining its Outperform rating. The firm’s positive view followed a period of strong performance by the coffee chain. In its third quarter of 2025, Dutch Bros delivered robust results, with revenues climbing 25% compared to the same period in the previous year. System-wide same-shop sales also grew by 5.7%, driven by a significant increase in customer transactions. This marked the fifth consecutive quarter of transaction growth for the company, highlighting its momentum in the market.
After the initial pop the shares cooled down to $60.51, up 2.7% from previous close.
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What Is The Market Telling Us
Dutch Bros’s shares are extremely volatile and have had 30 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.
The previous big move we wrote about was 2 days ago when the stock gained 3.2% on the news that TD Cowen reiterated its 'Buy' rating and maintained its $70 price target on the company's stock. The analyst firm described the coffee chain operator as "the cleanest story" among companies in its coverage, highlighting expectations for continued positive sales revisions. TD Cowen's analysis pointed to 2026 as a key year, which should benefit from growth in mobile orders and a phased roll-out of an expanded food line. The firm also stated that margin dynamics for Dutch Bros were "underappreciated in consensus," contributing to its inclusion in TD Cowen's "Best Ideas 2026" list.
Dutch Bros is up 7.5% since the beginning of the year, but at $60.51 per share, it is still trading 29.1% below its 52-week high of $85.37 from February 2025. Investors who bought $1,000 worth of Dutch Bros’s shares at the IPO in September 2021 would now be looking at an investment worth $1,650.
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