Articles from MarketCast

MarketCast, the leading marketing research firm helping brands maximize their advertising impact and amplify brand fandom, today launched Brand Effect Pro, an advanced advertising intelligence solution designed to help marketers optimize cross-channel ad campaigns and make smarter, faster data-driven decisions on in-flight advertising creative.

MarketCast, a leading technology and data-enabled market research and analytics firm, announced today current Co-President Amy Fenton has been elevated to the position of CEO, effective immediately.