Articles from OpenX Technologies, Inc.

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced several key leadership promotions to build on the company’s strong financial momentum of 12 consecutive quarters of year-over-year growth. These executive appointments support the company’s significant headcount growth and position OpenX to drive better quality standards, build on its legacy of data and identity, and innovate responsibly.

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced a strategic expansion of its leadership team, appointing five senior executives across product, marketing, communications, and operations.

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the launch of a proprietary capability enabling buyers to receive automated discounts from curation and tech partners directly within OpenXSelect™. This offering helps brands and agencies preserve more budget for working media while optimizing media performance and prioritizing transparency.

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced it has integrated with S&P Global Mobility’s Polk Automotive Solutions portfolio. This direct integration brings Polk’s measurement to the supply side for the first time, combining audience precision with supply path efficiency to deliver superior, measurable outcomes for auto marketers.

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the promotions of Stacy Bohrer to Senior Vice President of Buyer Development and Amanda Forrester to Senior Vice President of Marketing and Communications, reinforcing the company’s commitment to commercial momentum and partner-centric product innovation.

OpenX Technologies, Inc., a leading supply-side platform, today announced the general availability of OpenXSelect™, a next-generation curation and supply-side targeting platform for brands and agencies. Built to bring buyers closer to supply, OpenXSelect enables them to take full control of inventory quality, activate targeting at scale using a wide range of data—including audience, behavioral, attention, and sustainability—and optimize performance through a streamlined, intuitive interface.

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced Results by OpenX™, a suite of approachable AI capabilities that harness deep neural networks to curate the highest-value inventory to deliver against specific advertiser goals.

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the promotion of Jeanne Leasure to Chief People Officer (CPO). Leasure’s appointment underscores OpenX’s steadfast commitment to building a high-performing workplace where empowered employees fuel the company's continued success.

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the promotion of Tyler Romasco to SVP, Global Publisher Development, from VP, US Publisher Development. The expansion of Romasco’s role strengthens OpenX’s global publisher focus and expertise in helping publishers monetize their content.

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, and ID5, the market-leading identity provider for digital advertising, today announced a solution to expand reach even in traditionally unaddressable environments such as Safari, Firefox, and Edge.

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the promotion of Julie Rooney to Chief Privacy Officer and Deputy General Counsel. This strategic promotion underscores OpenX’s continued commitment to setting the standard for privacy-first practices in the adtech industry.

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the promotion of Matt Sattel to chief revenue officer. In this new role, Sattel will continue to lead the buyer development team while adding strategic partnerships and revenue operations to his remit.

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced an expansion of ConteX, an OpenX marketplace that allows advertisers to deliver their ads across privacy-complaint, contextually relevant content, quickly and at scale.

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the international expansion of TV by OpenX to Australia, France, Germany, Italy, Japan, Spain, and the United Kingdom. In parallel, OpenX is enhancing TV by OpenX in the US to deliver future-proofed and differentiated data-driven curation to high-quality biddable CTV.

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the promotion of Gil Sommer to VP, Global Product. In this new capacity, Sommer will be responsible for product management, design, and marketplace quality for OpenX.

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the promotion of Joel Meyer to Senior Vice President of Engineering. In this role, Meyer will lead OpenX’s engineering function as programmatic advertising continues to innovate new forms of addressability and prepare for the eventual deprecation of the third-party cookie.

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the launch of Impact PMPs, turnkey deals that integrate donations to nonprofits at no additional cost to the brand. Powered by Givsly, the leading purpose-driven marketing solution, OpenX’s Impact PMPs allow advertisers to easily activate deals while supporting charitable causes of their choice.

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the newest advancement in its suite of cookieless targeting solutions. The Cookieless Deal Library allows advertisers to easily test and scale campaigns against the full universe of cookieless targeting options and activate in their DSP of choice.

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, and StackAdapt, a leading multi-channel advertising platform, today announced a partnership to help enable political advertisers to reach their target audiences programmatically across CTV, mobile, web and display.

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the appointment of Nick Cuniffe as Vice President of Product, CTV. In this new role, Cuniffe will act as OpenX’s CTV product lead, responsible for global strategy and execution of OpenX’s CTV product solution and roadmap. He will report to Mike Chowla, SVP of Product.

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the launch of TV+, an ongoing initiative to unlock the full potential of CTV by combining the most powerful aspects of linear and programmatic buying models.

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the appointment of Andrew Goode as Vice President, Strategy. Goode will be responsible for evolving OpenX’s global buyer development strategy in partnership with Matt Sattel, SVP of Buyer Development.

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced a milestone partnership with Cedara, the Carbon Intelligence Platform. With this integration, OpenX becomes the first digital advertising company to offer automated emissions measurement on campaigns, reduced campaign emissions, and a custom carbon offset portfolio solution for remaining campaign emissions via Cedara’s platform.