HomeTrust Bancshares, Inc. - Common Stock (HTBI)

Competitors to HomeTrust Bancshares, Inc. - Common Stock (HTBI)

Atlantic Union Bankshares Corporation

Atlantic Union Bankshares Corporation competes with HomeTrust by positioning itself as a leading bank in Virginia and surrounding areas, offering a comprehensive suite of commercial and retail banking solutions. They differentiate themselves with a stronger investment in technology, particularly in online and mobile banking platforms, which enhances customer convenience. While HomeTrust focuses on community relationships, Atlantic Union’s technological advancements provide them with a competitive advantage in attracting tech-savvy customers.

Carter Bank & Trust 

Carter Bank & Trust competes with HomeTrust Bancshares in the community banking sector, primarily serving similar geographic areas with a focus on personal banking services and community engagement. However, Carter Bank tends to operate with narrower product offerings compared to HomeTrust, which has a stronger presence in commercial lending. While both companies emphasize local service, HomeTrust’s broader range of financial products offers it a slight edge in meeting diverse customer needs.

First Citizens BancShares, Inc. 

First Citizens BancShares, Inc. competes with HomeTrust Bancshares primarily through a strong focus on customer service and a diverse range of financial products, including commercial and personal banking services. Their strategic acquisitions have allowed them to expand their market presence, and they leverage technology to enhance customer experience. While HomeTrust emphasizes community banking and personalized service, First Citizens benefits from greater scale and financial resources, positioning it as a formidable competitor.

Pinnacle Financial Partners, Inc. 

Pinnacle Financial Partners competes with HomeTrust by offering high-quality banking services alongside a strong advisory approach to wealth management. Pinnacle is known for its high customer satisfaction ratings and a robust suite of commercial lending products which cater to businesses. Their growth strategy focuses on fostering client relationships and providing customized services, giving them a competitive edge in attracting larger commercial clients compared to HomeTrust.

South State Corporation

South State Corporation competes with HomeTrust Bancshares by providing a wide range of financial services including retail banking, commercial banking, and mortgage services. Their competitive advantage lies in their extensive branch network and strong regional presence in the Southeastern U.S., which allows for in-person banking experiences. HomeTrust focuses on community-oriented banking and often emphasizes local relationships, but South State's scale and completeness of service offerings may attract more significant banking clients.